Fireside Chat: Customer Stories from AC2 WAVE FORWARD 2026
Insights from MYDIN, Storii Group, Santa Warehousing, Segi Fresh and Ninja Van on the evolving role of warehouse management.
At AC2 WAVE FORWARD 2026, we brought together customers, technology partners and the wider warehouse ecosystem to explore how warehouse management is changing and what the next generation of WMS will require.
One of the highlights of the event was the Fireside Chat, where customers shared their experiences, challenges and perspectives from their own warehouse operations.
These were conversations grounded in real warehouse operations, covering the challenges, decisions and priorities that shape WMS requirements in the real world.
Five WAVE customers brought different perspectives to the conversation:
The First WAVE: MYDIN and Storii Group
Expanding Capabilities, Unlocking Future Possibilities: Santa Warehousing
Modernizing the Warehouse, Preparing for What's Next: Segi Fresh
Need for Speed: When Every Second Counts: Ninja Van
Their journeys are different, but together they show how the expectations of a modern warehouse management system are changing.
A warehouse management system should not simply support where a business is today. It should be ready for where the business is going next.
The First WAVE: MYDIN and Storii Group
Every WAVE journey has a beginning. Storii Group was the first customer to go live with AC2 WAVE WMS, followed by MYDIN as the second.
Having both customers at the Fireside Chat created a unique opportunity to look back at the early days of WAVE WMS and how their warehouse operations have developed since then.
Storii Group: The First WAVE Customer
As the first WAVE customer, Storii Group has been part of the platform's journey from the beginning.
Being an early customer also means experiencing how a warehouse management system develops alongside the business using it.
As operational requirements change, the technology supporting the warehouse needs to keep pace. New processes emerge, business needs become more sophisticated and expectations of the WMS increase.
For Storii Group, the journey with WAVE WMS reflects an important aspect of a long term partnership:
The system should continue to support the business well beyond the initial implementation.
MYDIN: Choosing WAVE in Its Early Days
MYDIN provides another important perspective.
When MYDIN first selected WAVE WMS, the platform was still relatively new.
Choosing a warehouse management system at that stage requires confidence in the technology, the team behind it and the direction of the platform.
That confidence has continued to grow.
After its earlier WAVE implementation, MYDIN has recently selected AC2 WAVE WMS to replace its existing Infor WMS at its Central Distribution Centre, representing another significant step in its warehouse transformation.
MYDIN is also progressing toward its new fulfilment centre in Seremban, further highlighting the evolving requirements of its distribution operations.
For AC2, this continued journey is particularly meaningful. The decision to use WAVE again for another major warehouse operation illustrates how the relationship has extended beyond the initial implementation
It also highlights an important consideration when selecting a WMS:
Can the platform continue to support the business as its operations grow and its requirements change?
For a technology investment expected to support a warehouse for many years, what happens after go live matters just as much as the initial implementation.
What the First WAVE Customers Tell Us
The experiences of Storii Group and MYDIN provide an important perspective on the WMS journey.
Storii Group has experienced the evolution of WAVE WMS from its earliest days, while MYDIN's continued adoption of WAVE WMS demonstrates how a customer relationship can develop from an initial implementation into broader warehouse transformation.
Go live is not the destination. It is the beginning of a long term partnership between the warehouse, the technology and the people using it.
Expanding Capabilities, Unlocking Future Possibilities: Santa Warehousing
As a warehousing business grows, its capabilities often need to grow with it.
More customers can mean more inventory, more processes, different service requirements and greater operational complexity.
For Santa Warehousing, the Fireside Chat focused on this relationship between business growth and warehouse capability.
Supporting More Than the Traditional Warehouse
A warehouse management system traditionally manages core processes such as receiving, putaway, inventory management, picking, packing and shipping.
Modern warehousing can require considerably more.
Different customers may require different workflows. New services may need to be introduced. Integration requirements can expand. Visibility across operations becomes increasingly important.
For a warehousing or 3PL operation, flexibility is particularly important because the system may need to support different operational models within the same platform.
The challenge is to accommodate that variety without creating unnecessary complexity for the operation.
Making Complexity Manageable
Warehouse complexity is not necessarily a problem to eliminate.
It can be a natural result of business growth.
The role of technology is to give the operation the tools and flexibility to manage that complexity effectively.
For Santa Warehousing, the conversation highlighted the importance of having a technology foundation that can support expanding capabilities and create room for new possibilities.
A capable WMS should not limit the services a warehouse can provide. It should provide the flexibility to support new capabilities as the business grows.
Modernizing the Warehouse, Preparing for What's Next: Segi Fresh
Warehouse modernization does not always begin with advanced automation or robotics.
Sometimes, it begins with moving away from paper and manual processes and establishing a digital foundation for the warehouse.
At AC2 WAVE FORWARD 2026, Segi Fresh shared its perspective on its warehouse transformation journey, from traditional paper and pen based operations toward a more modern warehouse management environment.
From Paper and Pen to a Modern WMS
Segi Fresh's warehouse operations have traditionally relied heavily on paper and manual processes.
As the business evolves, there is an opportunity to move toward a more structured and digital way of managing warehouse operations.
A modern warehouse management system can provide the foundation for that transition by bringing greater visibility, control and consistency to core warehouse processes.
It can also create a platform for future capabilities such as mobile warehouse operations, automation, robotics, ERP integration, real time operational data, analytics, artificial intelligence and digital workflows.
The important point is that modernization does not have to happen all at once.
The journey can begin by establishing the right digital foundation and then building new capabilities as the business is ready for them.
Preparing for What's Next
For Segi Fresh, the move toward a modern WMS represents more than replacing paper based processes.
It is about preparing the warehouse for the next stage of its development.
As operational requirements become more sophisticated, having a digital warehouse management platform provides the foundation to introduce new capabilities over time.
That is an important part of warehouse modernization.
The goal is not simply to digitize what the warehouse does today. It is to create a foundation for what the warehouse can do tomorrow.
Need for Speed: When Every Second Counts: Ninja Van
For high volume logistics operations, speed is fundamental.
That was the focus of the conversation with Ninja Van at WAVE FORWARD 2026.
Need for Speed.
In a high volume environment, a small improvement to an individual process can become significant when repeated thousands or millions of times.
Speed Starts With the Entire Operation
Warehouse speed is not simply about asking people to work faster.
It depends on how efficiently the entire operation flows.
Factors can include:
Order release
Inventory allocation
Picking
Replenishment
Mobile workflows
System response
Integration
Exception handling
Automation
Operational decision making
The WMS has an important role because it coordinates many of these activities.
It helps determine what work needs to happen, where inventory should come from, which activities should be prioritized and how warehouse tasks should progress.
When Every Second Counts
For high volume logistics, performance is cumulative.
An improvement of a few seconds in one activity may appear small. Across a large operation, the impact can be substantial.
This makes responsiveness an important consideration when evaluating warehouse management technology.
Speed is not simply about doing individual tasks faster. It is about creating an operation where work can move efficiently from one stage to the next.
Four Fireside Chats. Different Perspectives.
The four Fireside Chat sessions represented very different warehouse environments.
Yet each highlighted a different aspect of what organizations need from their WMS.
Storii Group and MYDIN showed the importance of continuity
A warehouse management system needs to remain relevant after implementation and continue supporting the business as it develops.
Santa Warehousing showed the importance of flexibility
As warehouse services and customer requirements expand, the WMS needs to accommodate greater operational variety.
Segi Fresh showed the importance of modernization
The modern warehouse increasingly depends on an ecosystem of systems, devices, automation and data.
Ninja Van showed the importance of performance
In high volume logistics, responsiveness and efficient execution can have a significant impact at scale.
Taken together, these perspectives point to a broader shift in warehouse management.
A WMS is no longer simply a system for recording warehouse transactions. It is becoming an important operational platform for how the warehouse executes, connects and improves.
What Does the Next Generation of WMS Look Like?
There is no single definition of a next generation warehouse management system.
Every business has different processes, volumes, customers and operational priorities.
However, the customer experiences shared at AC2 WAVE FORWARD 2026 point to several characteristics that are becoming increasingly important.
Adaptive
The WMS should be able to accommodate changing processes and business requirements.
Intelligent
As more operational data becomes available, the system should help turn that data into useful information and insights for better decision making.
Connected
The WMS should work with the wider warehouse technology ecosystem, including ERP systems, mobile devices, automation, robotics, analytics and AI.
Scalable
The platform should be able to support growing volumes, additional warehouses, more customers and increasing operational complexity.
Responsive
Warehouse execution increasingly depends on timely information, fast decisions and efficient workflows.
These characteristics represent a broader shift in the role of warehouse management technology.
The next generation of WMS is not simply about managing more transactions. It is about helping warehouses operate with greater visibility, flexibility and intelligence.
Customer Experience Shapes the WAVE
For AC2, the Fireside Chat at WAVE FORWARD 2026 represented something particularly important.
We listened to the people using WAVE WMS.
Their experiences help us understand how warehouse operations are changing, where new requirements are emerging and what customers will need from their WMS in the years ahead.
That customer feedback is part of the WAVE journey.
AC2 WAVE WMS is not built in isolation. It is shaped by the operational knowledge, challenges and ambitions of the organizations that use it.
From the first WAVE WMS customer to high volume logistics operations, every customer contributes another perspective to the evolution of the platform.
This is what makes the WAVE ecosystem valuable: the platform continues to evolve through the experiences, requirements and ideas of the organizations that use it.
And it is what AC2 WAVE FORWARD is designed to encourage: customers, partners and technology leaders coming together to share experiences, exchange ideas and explore what comes next.
The warehouse is changing.
WAVE is evolving with it.
Frequently Asked Questions About the Future of WMS
What is a warehouse management system?
A warehouse management system, or WMS, is software used to manage and control warehouse operations such as receiving, putaway, inventory management, picking, packing, replenishment and shipping.
What is the next generation of WMS?
The next generation of WMS extends beyond traditional warehouse transaction management. It focuses on adaptability, connectivity, scalability, operational intelligence, automation and the ability to work with a broader warehouse technology ecosystem.
Why does a WMS need to be adaptable?
Warehouse operations change as businesses grow, processes evolve and customer requirements develop. An adaptable WMS can support these changes without requiring the organization to repeatedly replace its core warehouse management platform.
Why is warehouse modernization important?
Warehouse modernization helps organizations prepare their operations for changing business requirements and technologies such as cloud platforms, mobile devices, automation, robotics, analytics and AI.
Why is speed important in warehouse management?
In high volume operations, even small improvements to individual processes can create a significant cumulative impact. Warehouse speed depends on processes, information, system responsiveness, decision making and the overall flow of work.
Why does a WMS need to integrate with other systems?
Modern warehouses operate as part of a wider technology environment. WMS integration allows warehouse operations to exchange information with ERP systems, automation, robotics, mobile devices, analytics platforms and other technologies.
What should a business consider when selecting a WMS?
Businesses should consider both current and future requirements. Important considerations include operational fit, scalability, adaptability, integration, automation, data capabilities, performance and the platform's ability to support future warehouse requirements.
Explore the WAVE WMS Customer Journey
The stories shared at AC2 WAVE FORWARD 2026 are part of a much larger journey.
Across retail, logistics, warehousing and other industries, organizations are using AC2 WAVE WMS to manage increasingly complex warehouse operations.
The next wave of warehouse management is already taking shape.
